Blog
Practical tips and stories to help your business.
Working with a copywriter: 9 steps towards better copy
You’ve got a business to run. Sorting out your content schedule is only going to cause unwanted headaches and a whole lotta lost time. So why not get help from a writing professional? It’ll make your life easier, and your business will thank you for it. But what’s the go with how it all works?...
DIY copywriting: How to write a website homepage that works
As clear as mud. Not the way you’d want somebody to describe your website homepage, right? But it happens - often. Your homepage is the most important page on your website. It’s where most browsers end up, and if it doesn’t strike a chord straight away, you can watch that bounce rate soar high...
5 ways to beat writer’s block and create better content
At some point along the way, most writer’s will run into the wonderful creative dead end of writer’s block. It hits hard and can take a bit of time to shake. Ideas just don’t flow like they should and you end up in a battle of wits with a laptop screen for an indefinite time frame. Sound familiar?...
Starting a business during COVID-19: 5 positives from life in lockdown
The phrase ‘unprecedented times’ has been thrown around a fair bit this year. And for good reason. With a global pandemic that’s brought much of the world to a grinding halt, it’s been easy to sit back and casually say, “Stuff it, I think I’m just gonna wait for 2021”. A year’s worth of goals and...