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Practical tips and stories to help your business.

DIY copywriting: How to write a website homepage that works

DIY copywriting: How to write a website homepage that works

As clear as mud. Not the way you’d want somebody to describe your website homepage, right? But it happens - often. Your homepage is the most important page on your website. It’s where most browsers end up, and if it doesn’t strike a chord straight away, you can watch that bounce rate soar high...

5 ways to beat writer’s block and create better content

5 ways to beat writer’s block and create better content

At some point along the way, most writer’s will run into the wonderful creative dead end of writer’s block. It hits hard and can take a bit of time to shake. Ideas just don’t flow like they should and you end up in a battle of wits with a laptop screen for an indefinite time frame. Sound familiar?...